When you live and breathe your business on a daily basis, it is hard to create a separation. It is easy to get caught up in the daily operations, rarely being able to take a bird’s eye view to work “ON” the business. A strong coach will help the team build a long term vision and think much more strategically. The coach will also provide an unbiased external perspective that will challenge the status quo. Another benefit is the ability to bring examples and experiences from other similar companies, creating a flow of new ideas that could be implemented quickly. Finally, a strong business coach can help the team engage in constructive conflict that is a key ingredient for every successful company. Most avoid these challenging discussions. The coach will provide a safe platform for collaboration despite differences in opinions.