Every business is unique in their goals and objectives. However, we believe the one constant that should be present in every single “private” business is Profitable Growth. There is incredible risk when growing quickly. The faster the growth, the more chances profits will be negatively affected, putting the entire business at risk. These decisions will be made upfront, in our first 2 days of Strategic Planning. We will decide as a group exactly what you want to achieve and how. This will lead to important discussions around the ability to stay profitable while attaining objectives. The role of the coach is to challenge the plan if it is unrealistic or will put the business at risk. Eveeyrs ingle business we work with (without exception) tries to take on too much. It is human nature in a capitalist society. We overestimate how much we can accomplish in the short term, and underestimate what we can achieve in the long term. It is as important to say “NO” to certain initiatives as it is to take on lofty goals. Your business coach will help you figure out the right balance. It is a learning process and will take time. But it will bring tremendous focus and alignment.