Some companies try to champion a business methodology themselves, specifically in the early stages. Due to the important investment in bringing in a business coach, smaller businesses will try to self-implement and typically are able to get things off the ground to start. We normally see a lack of ability to sustain the momentum as “business” gets in the way and internal resources are stretched thin. If you are a smaller business, we would definitely recommend reading Scaling up and Traction, and giving it a try to start. As your resources increase (people and money), investing in a strong external coach will make a big impact. As business owners, we are in the daily grind and struggle to take a step back objectively. This was certainly the case for me in my business. This is the reason we hired a coach after we surpassed the 5M revenue threshold. It was one of the best decisions we ever made. The right business coach – one who truly fits your values and understands your industry – will bring an external perspective and significant experience sharing that will be transformative.