Strategic Coach


Alex is an Elevation Leaders Associate Coach, Chartered Professional Accountant (CPA), Bachelor in Psychology, and Atman Certified Evaluator.

In 2018, he co-founded Onit, a business accelerator bringing together more than 40 expert firms, 200 specialized expertise and 1,000 professionals whose mission is to provide Quebec SMEs with access to expertise to maximize their growth and valuation.

In 2011, he founded Centhor Canada, the first French-speaking online store of dietary supplements in Canada, which was acquired 4 years later by Nutrition Sports Fitness, a leader in sports nutrition in the Province of Quebec.

His vast professional background and his atypical academic background combining business, finance, psychology, literature and mathematics, make him a versatile and rigorous entrepreneur as well as a robust and magnetic mobilizer recognized for always delivering.

His interventions in performance management allow entrepreneurs to realize their potential for valuation by implementing a firm rhythm in the execution of action plans related to business objectives.

Chairman of the Board for the Canadian Mental Health Association – Montreal, he has been actively involved with nonprofits dedicated to the promotion and prevention of mental health for many years.

His approach to business performance is imbued with his vision of the game of chess, of which he is an expert, and his passion for human psychology: the desire to win, the vision from above to interconnect resources, and self-knowledge which allows you to be resilient in the face of adversity.


Associate Scaling Up Coach, Chartered Professional Accountant (CPA), Atman Certified Evaluator

Career Experience

2 successful business launches, 3 years in CEO position, 4 years in CFO positions (internal and consulting), 6 years in board positions (for-profit and nonprofit), minority investments.

Coaching Experience

Since 2019

Email Address

Other Details

Explorer, chess expert and yoga enthusiast. Speaks French, English and Spanish.