The Happy Leader Newsletter #8

Sep 21, 2020

Leaders, welcome back to my latest newsletter video! Today, we're talking communications: how to effectively communicate in a way that is truly compelling to the people around you.

Aristotle's 3 "Artistic Truths" can lead us to an effective communication framework. Here's how:

  • Ethos: the authority & credibility you establish by building TRUST
  • Logos: the logic of your speech which people BELIEVE
  • Pathos: the emotions you encourage people to FEEL

Enjoy the video, Leaders!

- Shawn